Wilkins Marketing Social Media Better -

Zoe launched – not a hashtag about perfection, but about repair. Every Tuesday, Marcus took a broken item a customer had given up on and fixed it on camera. A lamp. A wagon wheel. A blender.

That video hit 1.2 million shares.

The last shot was Marcus handing the couple the putty knife. "You don't need me," he said. "You just needed to know you could do it yourselves." wilkins marketing social media

Six months later, the "glass rectangle" display at the counter showed an incoming order for 300 custom-forged hammers. Marcus shook his head, grinning. Zoe launched – not a hashtag about perfection,

"People ask why," he grumbled on camera. "Because the machine that mixes them? It’s wrong one time in a hundred. I’m not losing a customer over one wrong nail." A wagon wheel

Zoe smiled. "That's okay, Dad. You already did the only dance that matters."