Not so fast. You’re looking at — the big, dumb, easy-to-count numbers. They tell you what happened, but they never tell you why . They are the shadow on the wall, not the hand that casts it.
High five, right?
What it is: The percentage of users who encountered a bug, a broken link, or a confusing flow and didn’t report it (they just left). Why it matters: For every 1 user who complains, 26 stay silent and churn. Your Grudge Report is your silent churn predictor. umetrics
Stop obsessing over volume. Start obsessing over understanding. Not so fast
Build for that. Measure for that. That’s Umetrics. What user metric do you wish you could track but can’t? Reply to this post — I’m building a Umetrics toolkit and want your ideas. They are the shadow on the wall, not the hand that casts it