Surgeu [portable] -

| Entity | Type | Status | Key Difference | |--------|------|--------|----------------| | | Former name of a residential campus in Virginia Beach | Rebranded to “The Surge Building” (2019), then closed (2022) | Physical college, not brand marketing. | | SurgeU Fitness | Small YouTube channel and training app (c. 2021) | Inactive since 2023 | Focus on HIIT workouts, unrelated to soda. | | SurgeU Cybersecurity | A mis‑spelling of “Surge University” – a now‑defunct training site | Nonexistent as of 2025 | No relation. |

If you intended a different SurgeU (e.g., a cybersecurity training platform or a specific coding bootcamp), please clarify. However, the most searched and culturally relevant “SurgeU” in 2025 refers to the and its associated digital “university” for college marketing. Long Report: SurgeU – The Rise, Strategy, and Legacy of Coca-Cola’s Collegiate Marketing Army 1. Executive Summary SurgeU was a collegiate brand ambassador program created by The Coca-Cola Company to relaunch its cult-favorite citrus soda, Surge , in the mid‑2010s. Operating as a decentralized “university” without physical classrooms, SurgeU recruited students from over 100 U.S. colleges to act as marketers, event organizers, and social media influencers. The program blended guerrilla marketing, gamification, and internship-like experience. Though the physical Surge drink was discontinued again by 2020 (outside limited runs), SurgeU left a lasting blueprint for how beverage giants engage Generation Z through peer‑to‑peer authenticity. surgeu

If you need a report on a different SurgeU (e.g., the Virginia Wesleyan campus or a tech bootcamp), please provide the specific context, and I will generate a new long‑form report accordingly. | Entity | Type | Status | Key