It is not a mission about market share, quarterly earnings, or even convenience. It is a mission about . When you cry during a movie on a Sony TV, when you lose four hours playing The Last of Us on a PS5, or when you hear a bass line you never noticed before on Sony headphones—that is the mission, fulfilled.
To fully understand Sony’s mission, one must examine both this official statement and the enduring Kyōdō Kigyō (共同企業) or "Open Company" ideal established by its founders. "To fill the world with emotion, through the power of creativity and technology." sony company mission statement
Sony’s mission is unique because it is the only major tech company that explicitly places human emotion as the primary product, with hardware and software serving as mere delivery mechanisms for that feeling. It is not a mission about market share,