In 2023 and 2024, Saregama made headlines by pulling its entire catalog from platforms like Spotify and Wynk during royalty disputes. This is the nuclear option. When Saregama withdraws its music, Spotify loses the "Old Hindi" genre entirely. Suddenly, users realize that their "Golden Era" playlist is empty.
And it sold millions.
Saregama’s crown jewel is its catalog. They own the rights to the works of Kishore Kumar, R.D. Burman, Manna Dey, and a massive chunk of Lata Mangeshkar’s vocal cords. While new labels like T-Series fight over the remix rights to a Punjabi pop song that will die in six months, Saregama plays the long game. saregama
Enter .