Julia laughed—a real, surprised laugh. “That’s it?”
The cold fluorescent lights of the Helsinki startup hub hummed a low, anxious tune. In a glass-walled meeting room, Julia, the CEO of a mid-sized logistics company, was staring at a spreadsheet that looked less like a financial report and more like a death sentence. Deliveries were down 30%. Morale was worse. Her head of IT had just quit, muttering something about “legacy systems and impossible expectations.” ratkaisupalvelut yrityksille
“They don’t even have a logo,” the COO, Marko, scoffed. “Just Helvetica. That’s either genius or terrifying.” Julia laughed—a real, surprised laugh
“Your technology is fine,” Elina said. “Your people are excellent. But your process is a lie you tell yourselves every morning.” Julia laughed—a real