Quackcrep Online

Quackcrep evades platform moderation because no single post is clearly false. Counterstrategies are proposed.

Quackcrep represents a new challenge in health misinformation. Further longitudinal work is needed. quackcrep

Quackcrep exhibits lower overt falsehood density than classical quackery but higher persistence. Remediation requires time-stamped consensus alerts rather than fact-check flags. Quackcrep evades platform moderation because no single post

This paper introduces the neologism “quackcrep” — a portmanteau of “quack” (medical fraud) and “crep” (from crepuscular , meaning active at twilight or deceptive half-visibility). We define quackcrep as the gradual, low-visibility spread of pseudo-expertise through social media micro-influencers. Using a qualitative case study approach, we analyze three emergent behaviors. Findings suggest quackcrep operates below traditional debunking thresholds. quackcrep