Maya says, “Everyone needs to eat breakfast.” Kotler nods. “Correct. But a homeless man needs bread. A CEO wants a low-carb keto snack. Your demand comes from busy office workers who want a fast, indulgent, but not-too-guilty pleasure. Who are you baking for?”
“My croissants are $4,” Maya says. “The supermarket sells them for $1.” Kotler smiles. “But what value do you give? The supermarket croissant is cardboard. Yours is buttery, Instagrammable, and smells like heaven. Reduce their non-monetary costs : time, effort, risk.”
“Maya, marketing is not selling. It is the art of creating genuine customer value. Let’s fix your bakery. Open my PPT.” principles of marketing by philip kotler ppt
Image: A thirsty person choosing between water, soda, and a smoothie. Text: Needs (food) → Wants (croissant) → Demand (affordable croissant).
Image: Four puzzle pieces labeled Product, Price, Place, Promotion. Maya says, “Everyone needs to eat breakfast
Post-credits scene: Maya now teaches a local business class using the same PPT. She adds her own slide: “Thank you, Dr. Kotler. My grandmother’s bakery is alive because you taught me that the customer is not a wallet. The customer is a story waiting to be finished.”
The Lost Bakery & The 4 P’s
He points to the final slide.