Principles Of Marketing By Philip Kotler Latest Edition May 2026

⭐⭐⭐⭐½ (4.5/5) Recommendation: Buy the eText + MyLab if taking a course; buy a used 17th edition if self-studying (80% overlap). For instructors, adopt only if you will actively use the 18e’s new digital examples. Would you like a chapter-by-chapter summary of the 18th edition, or a comparison with the 17th edition for specific topics?