Her story with the season ticket began not with a purchase, but with a pivot.
She called National Rail refunds expecting a fight. Instead, a woman with a calm Welsh accent explained: “You’ve held it for eight months. You’ll get a pro-rata refund for the remaining four, minus an admin fee. About £1,720 back. And since it’s an annual ticket, you also get refund on the unused portion of any months paid in advance.” national rail annual season ticket
She used that refund to fund three months of job hunting without panic. And when she accepted a new role—hybrid, two days a week in London—she didn’t buy another annual ticket. She didn’t need to. The story had changed. Her story with the season ticket began not
Shahad, with over a decade as a fashion stylist and cyber shopper, knows firsthand the challenges of navigating endless fashion choices and how product discovery can be a painful experience. Frustrated by the impersonal nature of online shopping, she envisioned a solution that could serve as a personalized fashion assistant; one that truly understands each consumer’s unique preferences and brings the right SKUs to their fingertips. This vision led to the creation of TAFFI.
