Here’s an interesting write-up based on your subject line:
Founder (yes, also named Natasha Nice) recently told a private audience in SoHo: “New York doesn’t need another software company. It needs one that actually works.” natasha nice uk, software company, new york, latest
Hiring first US-based engineers. Watching the city’s logistics giants closely. And refusing to open a WeWork. Here’s an interesting write-up based on your subject
The latest buzz: a quiet but growing list of NYC-based DTC brands and 3PLs are switching from legacy dashboards to Natasha Nice. The pitch? “We’re a UK company, so we don’t do Silicon Valley bloat. We do tea, efficiency, and a damn good API.” And refusing to open a WeWork
With a fresh $12M Series A led by a US-based VC and a product that’s winning over skeptical NYC operators, Natasha Nice UK is no longer a quiet European secret. It’s becoming the most interesting software import New York has seen this year.
Based quietly in the UK, Natasha Nice—the company—has been building workflow automation tools with an almost obsessive focus on user experience. Think Notion-level polish, but for supply chain and logistics analytics. For years, it stayed under the radar, serving a loyal European clientele.