Mixue - Icecream !!better!!

By 2006, he pivoted to soft serve. By 2020, Mixue had more outlets in China than McDonald’s and KFC combined . Today, it operates over across 11 countries, from Vietnam to Australia to the Philippines.

Here’s a feature-style look at — the Chinese dessert chain that took over the world with dollar menus and dancing snowmen. The Snow Monster That Conquered the World: Inside Mixue’s Sweet, Sticky Empire On a sweltering Bangkok street, next to a luxury mall and a gold shop, a line snakes 20 people deep. They’re not waiting for Michelin-starred Thai food. They’re waiting for a $1 soft-serve cone from a Chinese brand called Mixue. mixue icecream

What Zhang understood — before Harvard MBAs wrote case studies about it — is that . It’s a daily ritual for people who work hard. His customers weren’t Instagram foodies. They were students, taxi drivers, factory workers, and grandmas taking grandkids for a walk. By 2006, he pivoted to soft serve