Media Ethics: Key Principles For Responsible Practice Patrick Lee Plaisance Pdf -

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This foundational textbook by Patrick Lee Plaisance provides a clear, practice-oriented framework for ethical decision-making in journalism, advertising, public relations, and entertainment media. The book moves beyond simple rule-following to explore the philosophical reasoning behind responsible media behavior.

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Plaisance, P. L. (2020). Media ethics: Key principles for responsible practice. Sage Publications.