This is the most profitable one for media companies. A single event happens (a bank fails, a virus mutates, a crime spikes in one city) and within 48 hours, the massumption is that the entire system is collapsing . The crowd confuses activity with danger. The Cost of Believing the Crowd Here’s the brutal truth: Massumptions are cognitive shortcuts. Your brain is lazy. It’s easier to look at what 1,000 people are doing than to do the hard work of thinking from first principles.
Your answer might just set you free. What massumption are you ready to question? Drop a comment below. massumptions
April 14, 2026
But in 2026, we face a bigger, more contagious beast. I call it the . This is the most profitable one for media companies
The person who builds a cabin off-grid while everyone else panics about rent. The investor who buys when the news screams “sell.” The teenager who doesn’t download the app “everyone” is using. The Cost of Believing the Crowd Here’s the
These people aren’t contrarians for the sake of being difficult. They are . They see the crowd running toward a cliff and simply… step aside.
Next time you feel the weight of “everyone thinks X,” ask: Who is “everyone”? Can you name three original sources? Or are you just echoing an echo?