Espn2hd

The tipping point was a corporate one. Disney/ESPN realized they were bleeding potential ad revenue. Advertisers pay a premium for HD broadcasts because viewers watch longer and with more attention. Every blurry car commercial during an ESPN2 NASCAR race was a wasted impression. In late 2007, ESPN made the quiet but monumental decision: they would not just launch an ESPN2 HD feed; they would re-engineer the channel.

ESPN2 had arrived.

The story of ESPN2HD is the story of legitimacy. For years, ESPN2 was the channel you settled for when your game was bumped. But with HD, it became the channel you sought out . The difference between SD and HD was the difference between watching a game and being there. And by 2012, when ESPN finally shut down the old standard-definition simulcast of ESPN2, no one mourned. The blurry square was dead. Long live the widescreen. espn2hd

But the true baptism came at 7:30 PM that night. It was the “NASCAR Sprint Cup Series at Martinsville.” The race was delayed by rain, but when the green flag dropped under the lights, the world changed. The deep burgundy of the track’s clay, the metallic flake in the paint schemes, the orange glow of the brake rotors—all of it exploded into homes. A fan in a bar in Charlotte shouted, “Holy [expletive], look at the dust .” Dust. You could see individual particles floating in the stadium lights. The tipping point was a corporate one

The frustration reached a boiling point on a Tuesday night in February 2007. Vanderbilt upset No. 1 Florida in men’s basketball. The game was on ESPN2. The buzzer-beater happened. The student court stormed. It was an all-time highlight. But to millions of HD owners, it looked like a pixelated mess. On sports blogs—Deadspin, Awful Announcing, the old ESPN message boards—the cry was unified: Every blurry car commercial during an ESPN2 NASCAR

At 6:00 AM Eastern, a technical director in Bristol, Connecticut, threw a master switch. On most cable and satellite systems, nothing happened. But on DirecTV channel 209 (and later, Dish, Comcast, and Time Warner), the text “ESPN2HD” appeared in the guide for the first time.