Eben Pagan (born c. 1969) is an American entrepreneur, author, and online information marketer. He rose to fame in the early 2000s as a creator of digital courses in the self-help, dating advice, and business coaching niches. He is often referred to as a “guru” because of his large following, high-priced courses, and influence on the “information product” industry.
As a dating guru, Pagan became a controversial figure — praised for helping shy men build social confidence, but criticized for promoting manipulative tactics. By the late 2000s, Pagan retired the David DeAngelo persona and began marketing himself under his real name, focusing on business training, online marketing, and personal productivity . He positioned himself as a mentor to aspiring information entrepreneurs. eben pagan guru
| Positive | Negative / Critical | |--------|----------------------| | Deep expertise in creating and scaling digital info products | High-pressure sales tactics, rare “lifetime” deals, countdown timers | | Genuinely helpful content for many entrepreneurs | Rehashing similar concepts across multiple expensive courses | | Early innovator in webinar funnels and email automation | Overpromising results (e.g., “make 6 figures in 90 days”) | | Known for high production quality and intellectual depth | Cult-like following among some students | Eben Pagan (born c
Before becoming a public figure, Pagan worked as a massage therapist and studied computer science. He launched his first successful online product in the dating niche under the alias — a brand that would make him a millionaire and cement his guru status. The “David DeAngelo” Era (Dating Guru) Under the name David DeAngelo , Pagan created the “Double Your Dating” series in the early 2000s. This was one of the first large-scale online programs teaching “pickup artist” (PUA) techniques, social dynamics, and confidence with women. He is often referred to as a “guru”