Dvdplay Headquarters Site

While DVDPlay is gone, its HQ represented a brief moment in time when the future of movies was a vending machine at a gas station. It wasn't glamorous, but for a few years, if you lived in Denver, you were driving past the company that decided which copies of The Dark Knight went to which 7-Eleven.

RetroTechArchives Location: Denver Tech Center, Colorado dvdplay headquarters

By 2011, the rental war was brutal. Redbox had undercut DVDPlay on price ($1 vs. $1.50). In May 2012 , Coinstar announced the shutdown of DVDPlay, pulling the plug on 5,300+ kiosks. The Greenwood Village headquarters was quietly vacated by the fall of 2012. Most of the staff were laid off, though a few were absorbed into Coinstar’s Bellevue HQ to work on the ill-fated "Redbox Instant" streaming service. While DVDPlay is gone, its HQ represented a

Former employees recall that the HQ had a literal "wall of shame" featuring cracked discs, unwound VHS tapes (holdovers from an early failed test), and a prototype kiosk that looked like an ATM bolted to the breakroom floor. The vibe was very startup-meets-logistics—think pizza boxes on whiteboards covered in supply chain math. Redbox had undercut DVDPlay on price ($1 vs

Unlike the glitzy towers of Silicon Valley, DVDPlay’s HQ was a modest, functional office space in a low-rise suburban business park—fitting for a company that was trying to disrupt Blockbuster with vending machines rather than streaming.

As of 2024, the office space at 5613 DTC Parkway has been subdivided for medical billing and small legal firms. There is no plaque, no memorial. Unless you knew what to look for, you’d walk right past the birthplace of one of the last great physical media distributors.