She clicked to a new slide:
A murmur went through the crowd. Silas stiffened. "Impossible. We buy from the same brokers. We pay the same city gas tax." cost driver analysis
Silas felt a cold dread. He wasn't losing to a competitor with better coffee. He was losing to a competitor who understood why costs happened, not just what they were. She clicked to a new slide: A murmur
Within three months, his cost per roasted pound fell to $9.90. Not as low as Aurora, but for the first time in two years, his profit margin turned green. his profit margin turned green.