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Maya choked on her tea. “We don’t have that. We are the startup they laugh about in boardrooms.”

Maya’s organic skincare line, Luna & Loam , had a problem. Last quarter, a competitor named Glow Biome launched a “mushroom serum” that went viral on TikTok. Maya had no idea it was coming. She lost 15% of her niche market share in six weeks. competitive intelligence software free