| Feature | Cognism | ZoomInfo | Lusha | | :--- | :--- | :--- | :--- | | | EMEA & Global | North America | Global (SMB focus) | | Mobile Data | Very Strong (GDPR compliant) | Moderate | Moderate | | Compliance | Industry-leading (GDPR/CCPA) | Compliant but US-centric | Good | | Intent Data | Yes (Powered by Bombora) | Yes (Proprietary) | No | | Price Point | Mid-to-High Enterprise | High | Low-to-Mid | | Best For | EU/UK sales, global expansion | US Enterprise sales | Freemium/Startups |
Highly recommended for companies with a significant EMEA sales presence. For US-only teams, ZoomInfo remains the standard. For small teams on a budget, Lusha or Apollo.io may suffice. Sources for this report include: Cognism official website, G2 Crowd reviews, Trustpilot, TechCrunch funding announcements, and public interviews with CEO James Isilay (2019-2024). cognism