The August 2015 announcement sent immediate ripples through the broadcast community. Major rental houses like Bexel and VER placed pre-orders within days. Early adopters included network sports broadcasters preparing for the 2016 Rio Olympics—the first Summer Games to be produced extensively in 4K.
Enter Canon.
On August 27, 2015, Canon officially unveiled the (Ultra-High Definition, G (premium) Class), a completely new family of 2/3-inch portable zoom lenses engineered specifically for 4K UHD broadcast cameras. The launch was not a quiet spec-sheet update; it was a declaration that the age of broadcast 4K had officially arrived. The August 2015 announcement sent immediate ripples through
"It's not just about pixel count," said Larry Thorpe, then National Marketing Director for Canon's Broadcast & Communications division, at the launch press event. "A 4K camera without a 4K lens is a sports car on flat tires. The UHDgc series ensures that every photon that hits the sensor is worthy of the UHD transmission path." Enter Canon