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The first iteration was a newsletter: Ava’s List . It curated one film to watch, one recipe to cook, and one workout to attempt, sent every Sunday. Within six months, it had a 78% open rate. Within a year, Kensington had raised $40 million to build the .

Is it expensive? Yes. Is it exclusionary? Absolutely. Does it work? Look at the retention rate. Ninety-four percent of AVA subscribers use at least three pillars daily. That is not an audience. That is a congregation. ava big tits

You’ve seen the monogrammed tote bags on the arms of Soho influencers. You’ve heard your cousin rave about the “unhinged genius” of the latest AVA Original documentary. You might have even cooked the “45-minute confit chicken” from the AVA Kitchen app last Tuesday. The first iteration was a newsletter: Ava’s List