The first year was chaos. She juggled client work and filming, burning out twice. She learned the hard way that passion doesn’t pay rent. So she shifted. She stopped chasing trends and started building systems. She created a content pillar strategy: 40% educational (Adobe shortcuts), 30% storytelling (the real cost of creativity), 30% behind-the-scenes.
But her proudest moment wasn’t the money. It was a DM from a 19-year-old girl: "Annelitt, I dropped out of my marketing degree to make videos. You made me believe I could." annelitt manyvids
She woke up to 50,000 views.
She invested in a used Sony camera, a $20 microphone, and a ring light. She treated editing like a craft, not a chore. Brands noticed. First, a small notebook company. Then Canva. Then Skillshare. The first year was chaos
Annelitt never planned to be on camera. At 22, she was a shy graphic designer in a cramped studio apartment, drowning in client revisions. One rainy Tuesday, she filmed a 30-second video of her cat knocking over a stack of Pantone swatches. She added a silly voiceover and posted it to TikTok, just to make her best friend laugh. So she shifted
That was the spark. She started documenting the messy, unfiltered reality of a freelance designer: the late-night existential crises, the ugly first drafts, the joy of finding the perfect font. Her audience didn’t just watch—they felt seen .
And then—showing someone else the way in.