The next morning, a courier arrived with a box. Inside was the Apex Q8 —the new model, with a 120,000-hour lifespan and a micro-LED array. There was a letter attached.

Vikram felt a cold spike of rage. Inefficiency. He pulled up advantagetvs.in and clicked "Support." There was no chatbot. No "Please hold, your call is important to us." Just a form with three fields: Order ID, Issue, and Preferred resolution time .

Fifteen minutes later, a man named Sanjay called. Not from a call center, but from the "Resolution Desk."

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The next morning, a courier arrived with a box. Inside was the Apex Q8 —the new model, with a 120,000-hour lifespan and a micro-LED array. There was a letter attached.

Vikram felt a cold spike of rage. Inefficiency. He pulled up advantagetvs.in and clicked "Support." There was no chatbot. No "Please hold, your call is important to us." Just a form with three fields: Order ID, Issue, and Preferred resolution time .

Fifteen minutes later, a man named Sanjay called. Not from a call center, but from the "Resolution Desk."